2020: The One Where We Persevere 

When 2020 began, we were ready. Ready to take on a new year full of potential. Eager to pursue goals and achieve incredible growth. Side Partners were well-poised for success, and new brands were launching every week. Then COVID-19 came into the picture like a bullet train, and everyone was forced to make a rapid pivot.

The pandemic brought a lot of uncertainty with it, but Side Partners were prepared to tackle new challenges head-on. Armed with tools to successfully operate in a fully virtual world, we saw Side Partner-led teams across California, Florida, and Texas persevere. Partners worked together to identify ways to stay connected with prospects; leveraging creative ideas as a catalyst for growth. We also saw an amazing support community form, stepping up in their respective communities in ways we couldn’t have imagined. Together, we took everything 2020 threw our way with grace and came out the other side stronger than ever before.

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