A Different Approach

Do you own your brand ... or are you just leasing it from someone else? Most agents working for large firms have no ownership over their brand or business. That's why Side was created — to allow the best agents in real estate to own their own brands without having to operate a brokerage.

At Inman Connect New York 2022, Side community members John Wollberg (managing broker of New York), Tomi Rose (founder of Aston Rose), and Kofi Nartey (founder of GLOBL RED) touched on the power of owning your brand and mastering your niche.

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