FULL VIDEO: Side View: Which is the Best Lead Source for Real Estate?

Which real estate lead source claims the top prize: Zillow, Redfin, HomeLight, OpCity, Yelp or farming? Six Side partner agents duke it out to defend their top picks. Whether it’s establishing a dominant neighborhood presence or focusing the consumer search on agents instead of homes, these real estate veterans share key benefits and trade-offs for their favorite sources, but also challenge and learn from each other in the process.

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